Who We Are

We specialize in high quality research (quantitative and qualitative), in complex environments.

This includes fragile states, conflict zones, post-conflict zones, and developing nations.

We provide timely and detailed intelligence to clients facing strategic decisions. Our work helps clients move past what people say or do, and arrive at actionable solutions.

We work with governments, NGOs, and private companies around the world.

We are the sole UK member of WIN and Gallup International (WINGIA), an association made up of 80 independent market research and polling firms.

WINGIA has a combined revenue of over €550 million, and covers 95% of the world’s market.

Our Unique Approach

Ensuring the highest possible quality in both data and analysis is a top priority for all our clients.

 

In fragile states and conflict zones, specialist local knowledge and experience can be hard to find.

 

ORB has pioneered a unique approach to overcome these challenges:

Sampling & Coverage

 

We understand that quantitative data is only as good as the sample on which it’s based. That’s why ORB implements the highest quality sampling methods, giving every individual in a chosen population equal chance of being selected for our survey.

 

Our teams conduct face-to-face interviews with respondents, and can cover the remotest locations, enabling us to provide a representative snapshot of opinion from some of the world’s most difficult to reach audiences.

In-Country Training

 

Our staff personally conduct in-country training sessions on every project, ensuring that our field teams receive rigorous instruction in research methodology and practice.

 

We only work with experienced interviewers, and interviewers are individually assessed during training. Any candidates that fail to reach the appropriate standard are not included on the project.

Integrated Quality Control

 

Using android tablets with the most up to date software in the field, we receive data in real time at our offices in London and Charlottesville, Virginia.

 

By analysing GPS locations, interview lengths and recordings of interviews, our team closely monitors interview quality in even the remotest of locations, providing feedback to fieldworkers and minimising interview errors.

Leadership

Cara CarterFounding Director, ORB International USA

Johnny HealdManaging Director, ORB International UK